Growing up is a wonderful game

Clementoni started out to help children learn while having fun, fostering their growth using the language they know best and what comes to them naturally: playing.

Following a precise strategy, in these years the company pursued continuous product innovation that brought a wide and diversified range of educational toys to life, all conceived, designed and developed in the Recanati headquarters by a team that has grown over the years to include over 50 young researchers. The main Clementoni factory is located in Recanati where about 60% of total production, in number of pieces, is produced and, specifically, all toys with paper and cardboard parts such as Sapientino and puzzles, but also classic building blocks.

The Clementoni range now includes toys for children aged 0 months to 12 years and older, starting from early childhood with the Baby Clementoni, Disney Baby and Clemmy lines; next come the world of pre-school and educational games dominated by the famous Sapientino brand; the Science&Play range scientific games, the ultra-modern tablets Made in Clementoni and mini computers; Art Attack and Crazy Chic creative toys without overlooking the "classics", Recreational toys, Tombole and the highly acclaimed Puzzles. An extraordinarily wide range of toys for all ages that grew up with entire generations of children.

Games designed to help children to learn while having fun

Logic and observation abilities

We create products to support children, from their first months of life, in the development of logical skills, association and observation. We create games that can stimulate visual perception as well as the ability to analyze, compare and interpret the surrounding reality.

Manual skills and tactile perception

Touch is the first sense through which the child comes into contact with the outside world. The development of tactile perception during growth allows him to become autonomous and with time to learn to "do it alone". Soft and colorful toys with large driving buttons allow the child to exercise targeted motor behaviors and to refine visual and tactile perceptive, as well as auditory modalities.

Creativity and Imagination

It is natural for children to imagine and create fantastic worlds. From early childhood, their creative processes find the best form of expression in the game, because by playing they reproduce lived situations and re-elaborate them creatively giving free space to imagination and fantasy. It is important to support the imagination and creativity of children, in order to develop an original approach that will lead them in the future to have the ability to find unexpected solutions in the face of the difficulties they may encounter.


The development of memory is a very important spontaneous activity for children because through sensory experiences and moments of play they learn to recognize the world around them and learn more easily. For this reason we create games that support the child in the process of memory development, which convey educational content also addressed at school and that can be taken up and learned more easily through engaging game dynamics.

Knowledge and Understanding of the World

The learning and acquisition of skills for the child takes place through play, movement, the exploration of oneself and all that surrounds it through observation and comparison. Learning for him means listening, understanding and re-elaborating in an autonomous way experiences, actions, discourses, means being able to describe, represent and imagine even through the game situations and events with different languages. This is why our products are designed to accompany the child in the different stages of growth and discovery of the world, offering them in a simple and fun educational content that can increase his knowledge.

Hearing Perception

We design games that support the development of children's auditory perception, through sound effects, songs and nursery rhymes that help them to recognize and learn the first words, numbers, verses of animals and many other educational contents suitable for different age groups. Toys with sounds and voices, in particular, provide sound models to imitate, training important predecessors of language such as lallation (emission of spontaneous sounds) and echolalia (emission of sounds with which the child tries to imitate the acoustic model). heard). For this imitative games of sounds and words play a significant role, as they train the child in the production of sounds before he has to make the effort to pronounce, soon, the first words.

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