A world to be discovered
Playing is a serious game. We should never stop playing, especially when we get older.
Mario Clementoni - company founder
Founded by Mario Clementoni in 1963, Clementoni is a company with over fifty years of experience. A brand that is synonym of creativity, passion and attention to quality.
A consolidated leader in the world of educational games.
As the founder said:
"Ideas change the world".
It's 1963, Italy is witness to a full-blown economic miracle; the world loses Pope John XXIII and John Kennedy; the Nobel Prize for chemistry goes to Giulio Natta; Luchino Visconti claims the Golden Palm for "Il Gattopardo" at Cannes; Milan soccer team wins the European Cup, and at Recanati, Clementoni and its first-ever game, "LA TOMBOLA DELLA CANZONE", are born.
In 1967 Maiman patented the laser, Burnard successfully completed the first heart transplant, Hugo Pratt published his first comic book, "Corto Maltese", and at Clementoni, thanks to Mr Mario's genius, Sapientino came to life, the logic association game that made board game history in Italy.
The Euro became Italy's official currency, Benigni's "La vita è bella" took home the Oscar and Clementoni introduced a baby toy line, "Prima Infanzia Clementoni", whose name later changed to "Bel Bebè" and finally BabyClementoni.
The year of the mobile phone revolution introduced by Steve Jobs with the first iPhone. A golden year for Italian sports: Milan won the European Cup for the seventh time, Valentina Vezzali was crowned world fencing champion and the Ferrari repeated its Formula 1 leadership. At Clementoni, Sapientino celebrated its 40th anniversary, proud to have played with millions of children and aware of its improvements thanks to new and original products.
The first Clementoni children's tablet hit the stores: the Clempad, with educational content designed for little ones and a safe navigation system thanks to the Clementoni Safe Browser. In the meantime, Barack Obama was re-elected president of the United States, Queen Elizabeth celebrated 60 years on the throne and Gangnam Style goes viral on the radio and web: the first YouTube video to reach more than one billion views.
Clementoni celebrates its 50th anniversary. An important goal, achieved with the help of the many people who believe in the importance of toys and that "Growing up is a wonderful game!"
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